Sprite Kills Miles Thirst; R.I.P.

May 19, 2006

Miles Thirst is no more. Sprite has decided to end its “Obey Your Thirst” hip hop campaign in favor of a teen-centered strategy featuring sumo wrestlers and subliminal taglines. As a result, your favorite afro wearing soda pusher has been replaced by a green and yellow yin yang logo.

read more | digg story

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